Marketing
21c Museum Hotel St. Louis
Spearhead all marketing & communications initiatives for 21c St. Louis, encompassing the hotel, museum, Idol Wolf restaurant, Good Press cafe, and Locust St. Athletic & Swim Club.
Saint Louis Art Museum
Led day-to-day and overall social media research and deployment. Directing, producing, and editing all in-house marketing digital content for the website, YouTube, and social media. Responsible for raising awareness and driving online engagement for the museum.
The University of Missouri St. Louis
As a Graduate Assistant for the Marketing & Communications department at the University of Missouri St.Louis I managed the Instagram account @umsl and also covered lots of events featured on the UMSL Daily page (2019-2020). I developed a successful social media campaign, #TritonTalk, that encouraged student participation and showcased the opportunities available to enhance a student’s experience. Images from that campaign are still used in promotional materials and billboards.
Crumbs
From 2015-2017, I was a social media co-ordinator and general manager assistant of @Ilovecrumbs. I designed and photographed menu items for marketing purposes. Organically grew social media followers from a few hundred to 24K followers on Instagram! Helped direct and empower the owner of the restaurant to confidently present herself as the face of her online platform, encouraging her into becoming the inspiring entrepreneur she is today! @ana_arwa11